La Tomatina: Spain’s Juiciest Fiesta of Fun and Tomatoes

Change Mud for Tomatoes and you have a Spanish Glastonbury – Wednesday 30th August 2023

La Tomatina of Buñol in Valencia, Spain
One heck of a “bloody Mary”: La Tomatina is a chance for some fun!

When it comes to unique and exhilarating festivals, Spain knows how to throw a party like no other. One such event that stands out from the crowd is “La Tomatina,” a vibrant and messy celebration that has captured the hearts of locals and tourists alike. Held annually in the town of Buñol, this iconic tomato-throwing fiesta is a testament to Spain’s zest for life, camaraderie, and, of course, an abundance of ripe red tomatoes!

The Origins:

La Tomatina traces its origins back to a fateful day in the late 1940s. The story goes that a group of young friends attending a parade decided to add some playful spontaneity to the event. A street fight ensued, and several stalls of tomatoes were among the casualties. Seemingly unfazed by the mess they had created, the young participants engaged in an impromptu tomato war. The following year, they returned with their own supply of tomatoes, kicking off a tradition that would evolve into one of Spain’s most famous festivities.

Preparation and Ritual:

Today, La Tomatina has become a well-organized event that attracts participants from all over the world. Held on the last Wednesday of August, the festival’s preparation involves an immense logistical effort. Tons of tomatoes are shipped into the small town of Buñol, transforming its streets into a tomato battlefield. The local shops and houses are draped with plastic covers to protect them from the impending splatter.

The actual event begins when participants scramble to reach a ham at the top of a greased pole – a tradition that kicks off the tomato-throwing frenzy. Once the ham is grabbed, trucks loaded with tomatoes make their way through the streets, eagerly awaited by a sea of excited revellers.

The Tomato Tango:

As the signal is given to start, the streets erupt into a scene that can only be described as organized chaos. Tomatoes fly through the air, creating a tidal wave of red amidst shouts of glee. Strangers become allies as they team up to launch tomato salvos at rival factions, and friends become targets in a friendly food fight of epic proportions.

It’s not just about the tomatoes, though. Amidst the laughter and the mess, bonds are formed, and a sense of community blooms. The event is a beautiful metaphor for the unifying power of shared experiences, bringing together people of different backgrounds and nationalities to celebrate a simple joy: throwing tomatoes at each other.

The Aftermath:

As the tomato dust settles and the last tosses are made, the streets of Buñol transform into a riverside of tomato puree. But the mess is not the focus – it’s the unforgettable memories, the camaraderie, and the sheer delight that linger in the air. Local fire trucks hose down participants and streets alike, leaving behind a clean slate for the next year’s festivity.


La Tomatina is not just about tomatoes – it’s a celebration of life, spontaneity, and the boundless human capacity for joy. This peculiar fiesta has transcended its humble origins to become a global symbol of fun and unity. So, if you’re ever in Spain in late August, consider trading your fancy clothes for old ones, joining the tomato tango, and relishing in the juicy joy that is La Tomatina. After all, some of life’s most memorable experiences are the messiest ones!

If you are staying in Nerja, please don’t start throwing tomatoes, you are a long way from Buñol!